Our vision, mission and values

Graduands at their ceremony on Plymouth Hoe

Scott Building and Roland Levinsky Building

Strategic plan

Embedding enterprise - Strategic Plan 2009-2012 (PDF)

Strategies 2009-2012

Our vision: to be the enterprise university

Our vision sets out the type of University we aspire to be. We are already an ambitious, world-class University. By placing enterprise at the heart of everything we do, we will develop an innovative and creative culture that empowers people.

Our mission

Our enterprising approach will further develop our reputation as a world-leading University and our enterprise culture will deliver sustained innovation and international impact. We will use the knowledge we create to transform lives. We will achieve this through world-class research, excellence in teaching and learning, and through our partnerships and collaborations. We will maintain our commitment to driving social inclusion, economic prosperity, and environmental quality in our local community and beyond.

Our values

Our core values define our University culture. They guide how we make our decisions, and how our staff, students and stakeholders work with each other.

Transforming lives through knowledge, collaboration and partnership.
Providing access to research-informed teaching and learning to all who can benefit.
Undertaking world-class research of high-impact to society and the economy.
Championing innovation, entrepreneurship and creativity.
Using our scholarship to influence regional, national and international developments.
Taking pride in our people and their achievements.
Nurturing and rewarding skills and talent.
Being transparent, open and inclusive.
Encouraging sustainability through shared practice.
Embracing diversity, promoting opportunity and social cohesion.
Pursuing excellence in all that we do.